WHAT FORCES SHAPE THE FUTURE OF ADVERTISING RESEARCH

被引：0
|
作者：
BOGART, L
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1986年 / 26卷 / 01期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：99 / 104
页数：6
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