DIRECT-TO-CONSUMER ADVERTISING: A REVIEW AND AGENDA FOR FUTURE RESEARCH

被引：0

作者：

Limbu, Yam ^{[1
]}

Mukherjee, Avinandan ^{[1
]}

机构：

[1] Montclair State Univ, Montclair, NJ 07043 USA

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：177 / 180

页数：4

共 50 条

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