MARKETING RESEARCH - MANAGEMENT AND METHODS - WENTZ,WB

被引：0
|
作者：
SEN, SK [1 ]
机构：
[1] UNIV CHICAGO,CHICAGO,IL 60616
来源：
JOURNAL OF BUSINESS | 1974年 / 47卷 / 01期
关键词：
D O I：
10.1086/295620
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：109 / 111
页数：3
相关论文
共 50 条
  • [41] Research on the Enterprise Marketing Crisis Management
    Nan Yang
    2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 4, 2010, : 221 - 224
  • [42] Marketing Research in the Commercial Enterprise Management
    Gregor, Bogdan
    Kalinska-Kula, Magdalena
    PROBLEMY ZARZADZANIA-MANAGEMENT ISSUES, 2016, 14 (01): : 42 - 56
  • [43] Research on the Model of Grid Marketing Management
    Cheng, Yanxia
    Li, Na
    ADVANCED MECHANICAL ENGINEERING, PTS 1 AND 2, 2010, 26-28 : 742 - 749
  • [44] Replications and extensions in marketing and management research
    Easley, RW
    Madden, CS
    JOURNAL OF BUSINESS RESEARCH, 2000, 48 (01) : 1 - 3
  • [45] THE USE OF HISTORICAL METHODS IN MARKETING ACADEMIC RESEARCH
    Sauerbronn, Fernanda Filgueiras
    Faria, Alexandre
    REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN, 2009, 2 (02): : 77 - 95
  • [46] ECONOMIC-ENGINEERING METHODS IN MARKETING RESEARCH
    Sammet, L. L.
    French, B. C.
    JOURNAL OF FARM ECONOMICS, 1953, 35 (05): : 924 - 930
  • [47] METHODS AND PROCEDURES IN PLANNING REGIONAL MARKETING RESEARCH
    Shepherd, Geoffrey
    Goldman, Alan
    JOURNAL OF FARM ECONOMICS, 1952, 34 (05): : 884 - 896
  • [48] Application of marketing methods and instruments in knowledge management
    Illiashenko, S. M.
    MARKETING AND MANAGEMENT OF INNOVATIONS, 2013, (02): : 13 - 23
  • [49] METHODS FOR INTERCULTURAL COMMUNICATION-RESEARCH - GUDYKUNST,WB, KIM,YY
    WISEMAN, RL
    INTERNATIONAL JOURNAL OF INTERCULTURAL RELATIONS, 1984, 8 (04) : 433 - 435
  • [50] METHODS FOR INTERCULTURAL COMMUNICATION-RESEARCH - GUDYKUNST,WB, YOUNG,YK
    MARTIN, LJ
    JOURNALISM QUARTERLY, 1986, 63 (01): : 221 - 222
12345