SETTING ADVERTISING BUDGETS

被引：0

|

作者：

CORKINDALE, D ^{[1
]}

WILLS, G ^{[1
]}

机构：

[1] CRANFIELD SCH MANAGEMENT,CRANFIELD,ENGLAND

来源：

MANAGERIAL FINANCE | 1977年 / 3卷 / 01期

关键词：

D O I：

10.1108/eb013396

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

收藏

页码：53 / 70

页数：18

相关论文

共 50 条

[21] Never, ever a twinkle from billboard advertising - nor from advertising budgets
Field, LM
DERMATOLOGIC SURGERY, 1999, 25 (10) : 828 - 829
[22] SETTING OBJECTIVES FOR ADVERTISING
CORKINDALE, D
EUROPEAN JOURNAL OF MARKETING, 1976, 10 (03) : 109 - 126
[23] HOSPITAL ADVERTISING BUDGETS GROW BY 45-PERCENT
STEIBER, S
HOSPITALS, 1988, 62 (06): : 38 - 38
[24] THE ADVERTISING BUDGETS DETERMINANTS IN A MARKET WITH 2 COMPETING FIRMS
SIMON, JL
BENUR, J
MANAGEMENT SCIENCE, 1982, 28 (05) : 500 - 519
[25] ADVERTISING BUDGETS - DONT LEAVE WELL ENOUGH ALONE
LODISH, LM
WHARTON MAGAZINE, 1982, 6 (04): : 27 - 32
[26] SETTING TARGETS IN ADVERTISING RESEARCH
JOYCE, T
COMMENTARY, 1965, 7 (01) : 10 - 27
[27] A comparison of three methods of setting prescribing budgets
McKinstry, B
BRITISH JOURNAL OF GENERAL PRACTICE, 1998, 48 (435): : 1703 - 1703
[28] Setting budgets for general practice in the new NHS
Smith, PC
BRITISH MEDICAL JOURNAL, 1999, 318 (7186): : 776 - 779
[29] Setting Budgets and Priorities at State Health Agencies
Leider, Jonathon P.
Resnick, Beth
Sellers, Katie
Kass, Nancy
Bernet, Patrick
Young, Jessica L.
Jarris, Paul
JOURNAL OF PUBLIC HEALTH MANAGEMENT AND PRACTICE, 2015, 21 (04): : 336 - 344
[30] THE IMPACT OF FIRMS RISK-TAKING ATTITUDES ON ADVERTISING BUDGETS
LEE, DY
JOURNAL OF BUSINESS RESEARCH, 1994, 31 (2-3) : 247 - 256

← 1 2 3 4 5 →