THE ADVERTISING BUDGETS DETERMINANTS IN A MARKET WITH 2 COMPETING FIRMS

被引：1

|

作者：

SIMON, JL

BENUR, J

机构：

来源：

MANAGEMENT SCIENCE | 1982年 / 28卷 / 05期

关键词：

D O I：

10.1287/mnsc.28.5.500

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：500 / 519

页数：20

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