COMMUNICATION POLICIES ON ORGANIC PRODUCTS MARKET

被引：0
|
作者：
Sebastian, Atanasoaie George [1 ]
机构：
[1] Ioan Bojor Highsch, Dept Mkt, Reghin, Romania
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2013年 / 03期
关键词：
ecological food products (organic); promotional communication; message; eco-label; promotional communication techniques;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The main objective of this article is to analyze the promotional communication on OP (organic products) market, considering some aspects of the announcement, eco-label, message, advertising, sales promotion, public relations and participation in fairs and exhibitions. It is based on the investigation of secondary sources of specialized literature regarding promotional communication techniques used in the market of organic food products. The paper highlights that implementation of several promotional communication strategies is vital in terms of raising people awareness in OP market. It explores factors that determine the success or failure of a promotional communication campaign in OP market as well.
引用
收藏
页码：61 / 68
页数：8
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