Analisys of the Market of Organic Products: A Case Study of Farmers Market in Ponta Grossa, Parana State

The purpose of this study is to analyze the market of organic products in Parana, checking the growth of their production in comparison to traditional products, analyzing the price elasticity of demand for organic products, and identifying the main characteristics of their consumers. To this end, we used secondary data and data from market research done in the city of Ponta Grossa, Parana State. The results showed that the market both in terms of supply of organic products as to the number of farmers is growing. In analyzing the behavior of demand for these goods, especially with regard to sensitivity of consumers compared to their prices, we found that organic products are durable and elastic, as the demanded quantity responds strongly to price changes. More precisely, it was observed that people with higher income are willing to pay more for organic products in the same way that people who have higher education also are willing to pay more for these assets, highlighting that the main reason for consuming organic is their health concern.