COMPARATIVE MAGAZINE ADVERTISEMENTS

被引：0

|

作者：

JACKSON, DW ^{[1
]}

BROWN, SW ^{[1
]}

HARMON, RR ^{[1
]}

机构：

[1] PORTLAND STATE UNIV,PORTLAND,OR 97207

来源：

JOURNAL OF ADVERTISING RESEARCH | 1979年 / 19卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：21 / 26

页数：6

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