THE EFFECT OF SEXUAL EMBEDDING ON RESPONSES TO MAGAZINE ADVERTISEMENTS

被引：24

作者：

KILBOURNE, WE ^{[1
]}

PAINTON, S ^{[1
]}

RIDLEY, D ^{[1
]}

机构：

[1] UNIV TEXAS,FAC MKT,ARLINGTON,TX 76019

来源：

JOURNAL OF ADVERTISING | 1985年 / 14卷 / 02期

关键词：

D O I：

10.1080/00913367.1985.10672946

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 56

页数：9

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