USE OF ENDORSERS IN MAGAZINE ADVERTISEMENTS

被引：11

作者：

STOUT, PA ^{[1
]}

MOON, YS ^{[1
]}

机构：

[1] LGAD, SEOUL, SOUTH KOREA

来源：

JOURNALISM QUARTERLY | 1990年 / 67卷 / 03期

关键词：

D O I：

10.1177/107769909006700309

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：536 / 546

页数：11

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