UK TOURISM MARKETING

被引:0
|
作者
ARCHDALE, GH
机构
关键词
D O I
10.1016/0261-5177(95)97358-W
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The role of Information Technology (IT) and new media in tourism marketing is a hot topic of discussion among professionals worldwide. The IT and New Media seminar held in London on 9 November 1994 addressed the opportunities that IT could provide for Britain's tourism industry as well as the implications for public sector policy makers. Sponsored by the UK's two leading suppliers of IT solutions to the tourism industry, Infocentre and Integra, the seminar attracted an evenly mixed group of private and public sector delegates. © 1995.
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页码:322 / 323
页数:2
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