PRINTING AND PROMOTION HANDBOOK: HOW TO PLAN, PRODUCE, AND USE PRINTING, ADVERTISING, AND DIRECT MAIL

被引：0

|

作者：

McKeon, William J.

机构：

来源：

JOURNAL OF MARKETING | 1950年 / 14卷 / 05期

关键词：

D O I：

10.2307/1246968

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：770 / 772

页数：3

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