PRINTING AND PROMOTION HANDBOOK: HOW TO PLAN, PRODUCE, AND USE PRINTING, ADVERTISING, AND DIRECT MAIL

被引：0

作者：

McKeon, William J.

机构：

来源：

JOURNAL OF MARKETING | 1950年 / 14卷 / 05期

关键词：

D O I：

10.2307/1246968

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：770 / 772

页数：3

共 39 条

[1] PRINTING AND PROMOTION HANDBOOK - HOW TO PLAN, PRODUCE, AND USE PRINTING ADVERTISING, AND DIRECT MAIL - MELCHER,D, LARRICK,N
SCHICK, FL
[J]. COLLEGE & RESEARCH LIBRARIES, 1958, 19 (01): : 84 - 86
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[3] Printing and Promotion Handbook
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[J]. LIBRARY JOURNAL, 1949, 74 (10) : 819 - 819
[4] HOW TO PLAN AND BUY PRINTING
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[J]. JOURNAL OF MARKETING, 1951, 16 (01): : 115 - 116
[5] PRINTING AND PROMOTION HANDBOOK - MELCHER,D, LARRICK,N
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[J]. HOSPITAL ADMINISTRATION, 1968, 13 (03): : 70 - 71
[6] PRINTING AND PROMOTION HANDBOOK - MELCHER,D AND LARRICK,N
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[J]. JOURNAL OF MARKETING, 1967, 31 (02): : 96 - 96
[7] PRINTING AND PROMOTION HANDBOOK - MELCHER,D AND LARRICK,N
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[J]. JOURNALISM QUARTERLY, 1967, 44 (01): : 166 - 166
[8] Direct Mail Printing Outlook: Data, Targeting, Triggers
McQuilken, Toni
[J]. Printing Impressions, 2022, 64
[9] Direct Mail Printing Outlook: Still a Shining Industry Star
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[J]. Printing Impressions, 2021, 63
[10] Printing Types & How to Use Them
Kup, Karl
[J]. LIBRARY JOURNAL, 1951, 76 (11) : 965 - 965