PRINTING AND PROMOTION HANDBOOK - HOW TO PLAN, PRODUCE, AND USE PRINTING ADVERTISING, AND DIRECT MAIL - MELCHER,D, LARRICK,N

被引：0

作者：

SCHICK, FL

机构：

来源：

COLLEGE & RESEARCH LIBRARIES | 1958年 / 19卷 / 01期

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D O I：

暂无

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

页码：84 / 86

页数：3

共 4 条

[1] PRINTING AND PROMOTION HANDBOOK: HOW TO PLAN, PRODUCE, AND USE PRINTING, ADVERTISING, AND DIRECT MAIL
McKeon, William J.
[J]. JOURNAL OF MARKETING, 1950, 14 (05): : 770 - 772
[2] PRINTING AND PROMOTION HANDBOOK - MELCHER,D, LARRICK,N
DIPIETRO, JM
[J]. HOSPITAL ADMINISTRATION, 1968, 13 (03): : 70 - 71
[3] PRINTING AND PROMOTION HANDBOOK - MELCHER,D AND LARRICK,N
HAWKES, LL
[J]. JOURNALISM QUARTERLY, 1967, 44 (01): : 166 - 166
[4] PRINTING AND PROMOTION HANDBOOK - MELCHER,D AND LARRICK,N
FISHER, LL
[J]. JOURNAL OF MARKETING, 1967, 31 (02): : 96 - 96