PRINTING AND PROMOTION HANDBOOK: HOW TO PLAN, PRODUCE, AND USE PRINTING, ADVERTISING, AND DIRECT MAIL

被引：0
|
作者：
McKeon, William J.
机构：
来源：
JOURNAL OF MARKETING | 1950年 / 14卷 / 05期
关键词：
D O I：
10.2307/1246968
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：770 / 772
页数：3
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