EXTENDING PRODUCT LIFE-CYCLE

被引：17

作者：

ENIS, BM

LAGARCE, R

PRELL, AE

机构：

[1] UNIV HOUSTON,DEPT MARKETING,HOUSTON,TX 77004

[2] SO ILLINOIS UNIV,DEPT MARKETING MANAGEMENT SCI,EDWARDSVILLE,IL 62025

来源：

关键词：

D O I：

10.1016/0007-6813(77)90070-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 56

页数：11

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