FUNCTIONS PERFORMED IN INDUSTRIAL PURCHASING DECISIONS WITH IMPLICATIONS FOR MARKETING STRATEGY

被引：5

作者：

KELLY, JP ^{[1
]}

机构：

[1] VIRGINIA COMM UNIV,RICHMOND,VA 23220

来源：

JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 04期

关键词：

D O I：

10.1016/0148-2963(74)90027-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：421 / 434

页数：14

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