FUNCTIONS PERFORMED IN INDUSTRIAL PURCHASING DECISIONS WITH IMPLICATIONS FOR MARKETING STRATEGY

被引：5
|
作者：
KELLY, JP [1 ]
机构：
[1] VIRGINIA COMM UNIV,RICHMOND,VA 23220
来源：
JOURNAL OF BUSINESS RESEARCH | 1974年 / 2卷 / 04期
关键词：
D O I：
10.1016/0148-2963(74)90027-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：421 / 434
页数：14
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