BRAND ALLIANCES

被引：0
|
作者：
ADAMS, D
机构：
来源：
SLOAN MANAGEMENT REVIEW | 1995年 / 36卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：6 / 6
页数：1
相关论文
共 50 条
  • [41] Brand relationship between global airline alliances and their member airlines
    Chung, Yi-Shih
    Feng, Cheng-Min
    [J]. JOURNAL OF AIR TRANSPORT MANAGEMENT, 2016, 55 : 222 - 233
  • [42] The impact of different fit dimensions on spillover effects in brand alliances
    Schnittka O.
    Johnen M.
    Völckner F.
    Sattler H.
    Victoria Villeda I.
    Urban K.
    [J]. Journal of Business Economics, 2017, 87 (7) : 899 - 925
  • [43] Examination of Potential Factors Related with the Success of International Brand Alliances
    Kurtuldu, Gunay
    Okumus, Abdullah
    [J]. EGE ACADEMIC REVIEW, 2018, 18 (04) : 549 - 564
  • [44] Context effects in the evaluation of business-to-business brand alliances
    Kalafatis, Stavros P.
    Riley, Debra
    Singh, Jaywant
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 2014, 43 (02) : 322 - 334
  • [45] The Evaluation of Brand Alliances: Interactive Influences of Perceived Fit, Typicality of Claimed Benefits, and Brand Relationship Quality
    Fan, Gong-guang
    [J]. INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND DEVELOPMENT (ICSSD 2015), 2015, : 17 - 28
  • [46] Creating successful cause-brand alliances: The role of cause involvement, perceived brand motivations and cause-brand alliance attitude
    Myers B.
    Kwon W.-S.
    Forsythe S.
    [J]. Journal of Brand Management, 2013, 20 (3) : 205 - 217
  • [47] Self-Relevant Brand Alliances: When Do Consumers (Not) Fit?
    Verrochi, Nicole
    Reed, Americus, II
    [J]. ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 2009, 36 : 1057 - 1058
  • [48] Building brands through brand alliances: Does a second ally help?
    Voss, KE
    Gammoh, BS
    [J]. MARKETING LETTERS, 2004, 15 (2-3) : 147 - 159
  • [49] Cause-brand alliances: Less familiar brands with familiar causes
    Harben B.
    Forsythe S.
    [J]. Journal of Brand Management, 2011, 19 (2) : 132 - 142
  • [50] Building Brands through Brand Alliances: Does a Second Ally Help?
    Kevin E. Voss
    Bashar S. Gammoh
    [J]. Marketing Letters, 2004, 15 : 147 - 159
12345