Self-Relevant Brand Alliances: When Do Consumers (Not) Fit?

被引：0
|
作者：
Verrochi, Nicole [1 ]
Reed, Americus, II [1 ]
机构：
[1] Univ Penn, Philadelphia, PA 19104 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI | 2009年 / 36卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1057 / 1058
页数：2
相关论文
共 50 条
  • [1] Which Fit Do Consumers Use in Composite Brand Extensions?
    Pruppers, Roger
    Ouwersloot, Hans
    Dawar, Niraj
    [J]. ADVANCES IN CONSUMER RESEARCH VOL XXXIV, 2007, 34 : 507 - 508
  • [2] Implementation by self-relevant mechanisms
    Tatamitani, Y
    [J]. JOURNAL OF MATHEMATICAL ECONOMICS, 2001, 35 (03) : 427 - 444
  • [3] SELF-DIRECTED, SELF-RELEVANT LEARNING
    HALL, DT
    STEELE, FI
    [J]. SCHOOL REVIEW, 1971, 80 (01): : 94 - 109
  • [4] LONELINESS AND THE PROCESSING OF SELF-RELEVANT INFORMATION
    FRANKEL, A
    PRENTICEDUNN, S
    [J]. JOURNAL OF SOCIAL AND CLINICAL PSYCHOLOGY, 1990, 9 (03) : 303 - 315
  • [5] COGNITIVE BALANCE AND SELF-RELEVANT ATTITUDES
    PILISUK, M
    [J]. JOURNAL OF ABNORMAL PSYCHOLOGY, 1962, 65 (02) : 95 - &
  • [6] Prioritization of self-relevant perspectives in ageing
    Mattan, Bradley D.
    Quinn, Kimberly A.
    Acaster, Stephanie L.
    Jennings, Rebecca M.
    Rotshtein, Pia
    [J]. QUARTERLY JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 2017, 70 (06): : 1033 - 1052
  • [7] BRAND ALLIANCES: WHY, HOW AND WHEN?
    Marin, Longinos
    Rubio, Alicia
    [J]. INNOVAR-REVISTA DE CIENCIAS ADMINISTRATIVAS Y SOCIALES, 2010, 20 (37): : 133 - 147
  • [8] Implementation by self-relevant mechanisms: applications
    Tatamitani, Y
    [J]. MATHEMATICAL SOCIAL SCIENCES, 2002, 44 (03) : 253 - 276
  • [9] Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit
    van der Lans, Ralf
    Van den Bergh, Bram
    Dieleman, Evelien
    [J]. MARKETING SCIENCE, 2014, 33 (04) : 551 - 566
  • [10] Repercussions of self-construal for self-relevant and other-relevant choice
    Poehlmann, Claudia
    Carranza, Erica
    Hannover, Bettina
    Iyengar, Sheena S.
    [J]. SOCIAL COGNITION, 2007, 25 (02) : 284 - 305
12345