EVOLUTION OF GLOBAL MARKETING STRATEGY - SCALE, SCOPE AND SYNERGY

被引：0
|
作者：
DOUGLAS, SP
CRAIG, CS
机构：
来源：
COLUMBIA JOURNAL OF WORLD BUSINESS | 1989年 / 24卷 / 03期
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F [经济];
学科分类号：
02 ;
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页码：47 / 59
页数：13
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