PRODUCT PRIORITIES WITHIN A MULTIPLE-PRODUCT MARKETING ORGANIZATION

被引：1
|
作者：
TURNER, RE [1 ]
机构：
[1] QUEENS UNIV,SCH BUSINESS,KINGSTON,ONTARIO,CANADA
来源：
JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 02期
关键词：
D O I：
10.2307/3150551
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：143 / 150
页数：8
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