RESOLVING THE INNOVATION DILEMMA - CORPORATE DEVELOPMENT OF NEW TECHNOLOGY-BASED PRODUCT LINES AND BUSINESSES

被引：0
|
作者：
ROBERTS, EB
机构：
来源：
INTERNATIONAL JOURNAL OF VEHICLE DESIGN | 1992年 / 13卷 / 04期
关键词：
ACQUISITIONS; ALLIANCES; DIVERSIFICATION; FAMILIARITY MATRIX; INNOVATION DILEMMA; INTERNAL VENTURES; JOINT VENTURES; NEW BUSINESS DEVELOPMENT; TECHNOLOGY STRATEGY;
D O I：
暂无
中图分类号：
TH [机械、仪表工业];
学科分类号：
0802 ;
摘要：
The 'Innovation Dilemma' arises from the needs of most corporations eventually to develop major product lines and businesses that are distant from their current base strengths in markets and technologies. Yet their attempts to innovate are marked by high failure rate, especially in unrelated market-technology zones. An assessment of the major alternative strategies for technology-based business development highlights the strengths and weaknesses of each approach. 'The Familiarity Matrix' aligns these strategies with their appropriate use in seeking product line and business innovation.
引用
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页码：335 / 351
页数：17
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