Introduction to Neuromarketing and Consumer Neuroscience

被引：8
|
作者：
Agarwal, Sharad [1 ]
机构：
[1] Indian Inst Management, Ranchi, Bihar, India
来源：
JOURNAL OF CONSUMER MARKETING | 2015年 / 32卷 / 04期
关键词：
ERP; fMRI; EEG; Consumer neuroscience; Neuromarketing;
D O I：
10.1108/JCM-08-2014-1118
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：302 / 303
页数：2
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