Introduction to Neuromarketing and Consumer Neuroscience

被引：8
|
作者：
Agarwal, Sharad [1 ]
机构：
[1] Indian Inst Management, Ranchi, Bihar, India
来源：
JOURNAL OF CONSUMER MARKETING | 2015年 / 32卷 / 04期
关键词：
ERP; fMRI; EEG; Consumer neuroscience; Neuromarketing;
D O I：
10.1108/JCM-08-2014-1118
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：302 / 303
页数：2
相关论文
共 50 条
  • [31] Neuromarketing as an Innovative Approach to Market Research of Consumer Behavior
    Molchanov, Nikolay N.
    Korableva, Olga N.
    Muraveve, Oksana
    Galay, Natalia
    SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII, 2017, : 2489 - 2499
  • [32] Mechanism of Consumer's Brand Loyalty Based on Neuromarketing
    Li, Zeyu
    Bu, Guoqin
    2013 3RD INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2013), 2013, 25 : 235 - 238
  • [33] Metaverse and neuromarketing: methodological innovation in the study of the consumer and the retail
    Crespo-Pereira, Veronica
    Sanchez-Amboage, Eva
    UNIVERSITAS-REVISTA DE CIENCIAS SOCIALES Y HUMANAS, 2025, (42):
  • [34] Consumer neuroscience: advances in understanding consumer psychology
    Karmarkar, Uma R.
    Yoon, Carolyn
    CURRENT OPINION IN PSYCHOLOGY, 2016, 10 : 160 - 165
  • [35] Consumer Decision Recognition Based on EEG Signals for Neuromarketing Applications
    Chandar, S. Kumar
    Vijayadurai, J.
    Rajan, M. Palanivel
    INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY & DECISION MAKING, 2025,
  • [36] Consumer Behavior Analysis using EEG Signals for Neuromarketing Application
    Amin, Chowdhury Rabith
    Hasin, Mirza Farhan
    Leon, Tasin Shafi
    Aurko, Abrar Bareque
    Tamanna, Tasmi
    Rahman, Md Anisur
    Parvez, Mohammad Zavid
    2020 IEEE SYMPOSIUM SERIES ON COMPUTATIONAL INTELLIGENCE (SSCI), 2020, : 2061 - 2066
  • [37] Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
    Stefan Schwarzkopf
    BioSocieties, 2015, 10 : 465 - 482
  • [38] Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy of neuromarketing
    Schwarzkopf, Stefan
    BIOSOCIETIES, 2015, 10 (04) : 465 - 482
  • [39] Neuromarketing algorithms' consumer privacy and ethical considerations: challenges and opportunities
    Goncalves, Marcus
    Hu, Yiwei
    Aliagas, Irene
    Cerda, Luis Manuel
    COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
  • [40] Consumer neuroscience for marketing researchers
    Harris, Joanne M.
    Ciorciari, Joseph
    Gountas, John
    JOURNAL OF CONSUMER BEHAVIOUR, 2018, 17 (03) : 239 - 252
12345