WHY DO PEOPLE SHOP

被引：570

|

作者：

TAUBER, EM ^{[1
]}

机构：

[1] UNIV SO CALIF, SCH BUSINESS ADM, LOS ANGELES, CA 90007 USA

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 04期

关键词：

D O I：

10.2307/1250426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：46 / 49

页数：4

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