HOW INFORMATION IS USED TO ADOPT AN INNOVATION

被引：0
|
作者：
ENGEL, JF
BLACKWELL, RD
KEGERREIS, RJ
机构：
[1] OHIO STATE UNIV,COLUMBUS,OH
[2] WRIGHT STATE UNIV,DAYTON,OH
[3] OHIO STATE UNIV,COLL COMMERCE & ADM,COLUMBUS,OH
来源：
JOURNAL OF ADVERTISING RESEARCH | 1969年 / 9卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：3 / 8
页数：6
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