HOW INFORMATION IS USED TO ADOPT AN INNOVATION

被引：0

|

作者：

ENGEL, JF

BLACKWELL, RD

KEGERREIS, RJ

机构：

[1] OHIO STATE UNIV,COLUMBUS,OH

[2] WRIGHT STATE UNIV,DAYTON,OH

[3] OHIO STATE UNIV,COLL COMMERCE & ADM,COLUMBUS,OH

来源：

JOURNAL OF ADVERTISING RESEARCH | 1969年 / 9卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：3 / 8

页数：6

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