FACTORS AFFECTING FOOD CHOICES OF WORKING MOTHERS WITH YOUNG FAMILIES

A two-stage data collection method (focus group interviews followed by an individual probing technique) was used to study influences on working mothers' food choices for their families. Data were analyzed using a thematic content approach through which five categories or perspectives were identified. Three of these perspectives - "nutritionist," "economist," and "manager-organizer" - have been commonly addressed in nutrition education. Two additional perspectives-"meaning-creator" and "family diplomat" - that affect working mothers' food choices were identified. The working mothers also revealed that they experienced guilt related to family meal-time activities.