ASSESSING THE CROSS-NATIONAL APPLICABILITY OF CONSUMER-BEHAVIOR MODELS - A MODEL OF ATTITUDE TOWARD ADVERTISING IN GENERAL

被引：154

作者：

DURVASULA, S ^{[1
]}

ANDREWS, JC ^{[1
]}

LYSONSKI, S ^{[1
]}

NETEMEYER, RG ^{[1
]}

机构：

[1] LOUISIANA STATE UNIV, BATON ROUGE, LA 70803 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1993年 / 19卷 / 04期

关键词：

D O I：

10.1086/209327

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of models are illustrated. Specifically, the authors specify a model of attitude toward advertising in general and test its cross-national applicability with data from the United States, New Zealand, Denmark, Greece, and India. The results suggest that the relationships proposed in the model are applicable and similar in strength across the five countries.

引用

页码：626 / 636

页数：11

共 38 条

[31] ALTERNATE MODELS OF CONSUMPTION BEHAVIOR - CROSS-NATIONAL ANALYSIS - US, UK AND ISRAEL, 1953-1970
YOUNG, WL
REVUE ECONOMIQUE, 1975, 26 (01): : 123 - 134
[32] Assessing cross-national invariance of the three-component model of organizational commitment: A cross-country study of university faculty
Nandan, Shefali
Halkias, Daphne
Thurman, Paul W.
Komodromos, Marcos
Alserhan, Baker Ahmad
Adendorff, Chris
Alhaj, Norashfah Hanim Yaakop Yahaya
De Massis, Alfredo
Galanaki, Eleanna
Juma, Norma
Kwesiga, Eileen
Nkamnebe, Anayo D.
Seaman, Claire
EUROMED JOURNAL OF BUSINESS, 2018, 13 (03) : 254 - 279
[33] Developing public's information transmitting behavior (ITB) model in public relations: A cross-national study
Moon, Bitt Beach
Rhee, Yunna
Yang, Sung-Un
JOURNAL OF PUBLIC RELATIONS RESEARCH, 2016, 28 (01) : 4 - 18
[34] A Cross-National Study Examining the Role of Executive Function and Emotion Regulation in the Relationship between Children’s Television Exposure and Consumer Behavior
Matthew A. Lapierre
Esther Rozendaal
Journal of Youth and Adolescence, 2019, 48 : 1980 - 2004
[35] A Cross-National Study Examining the Role of Executive Function and Emotion Regulation in the Relationship between Children's Television Exposure and Consumer Behavior
Lapierre, Matthew A.
Rozendaal, Esther
JOURNAL OF YOUTH AND ADOLESCENCE, 2019, 48 (10) : 1980 - 2004
[36] An Internet of Things (IoT) Acceptance Model. Assessing Consumer's Behavior toward IoT Products and Applications
Tsourela, Maria
Nerantzaki, Dafni-Maria
FUTURE INTERNET, 2020, 12 (11) : 1 - 23
[37] Assessing Cross-National Invariance of the Three-Component Model of Organizational Commitment: A Six-Country Study of European University Faculty
Eisinga, Rob
Teelken, Christine
Doorewaard, Hans
CROSS-CULTURAL RESEARCH, 2010, 44 (04) : 341 - 373
[38] CROSS-NATIONAL TRANSFERABILITY OF THE 2-FACTOR MODEL OF PARENTAL REARING BEHAVIOR - A CONTRAST OF DATA FROM CANADA, THE FEDERAL-REPUBLIC-OF-GERMANY, HUNGARY, JAPAN, SINGAPORE AND VENEZUELA WITH DUTCH TARGET RATINGS ON THE EMBU
ARRINDELL, WA
PERRIS, C
EISEMANN, M
DEALDAZ, EG
VANDERENDE, J
GUAN, DKS
RICHTER, J
GASZNER, P
IWAWAKI, S
BARON, P
JOUBERT, N
PRUDHOMME, L
PERSONALITY AND INDIVIDUAL DIFFERENCES, 1992, 13 (03) : 343 - 353

← 1 2 3 4 →