SEGMENTING MEDIA BUYERS

被引：0

作者：

WIND, Y

SILVER, SE

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104

[2] UNIV PENN,DOCTORAL PROGRAM MARKETING,PHILADELPHIA,PA 19104

来源：

JOURNAL OF ADVERTISING RESEARCH | 1973年 / 13卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 38

页数：6

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