DETERMINANTS OF INTERNATIONAL MEDIA PURCHASING - A SURVEY OF MEDIA BUYERS

被引：4
|
作者：
STEWART, DW
MCAULIFFE, KJ
机构：
来源：
JOURNAL OF ADVERTISING | 1988年 / 17卷 / 03期
关键词：
D O I：
10.1080/00913367.1988.10673120
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：22 / 26
页数：5
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