SEGMENTING MEDIA BUYERS

被引：0
|
作者：
WIND, Y
SILVER, SE
机构：
[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19104
[2] UNIV PENN,DOCTORAL PROGRAM MARKETING,PHILADELPHIA,PA 19104
来源：
JOURNAL OF ADVERTISING RESEARCH | 1973年 / 13卷 / 06期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：33 / 38
页数：6
相关论文
共 50 条
  • [11] Social Media Usage Intensity: Impact Assessment on Buyers' Behavioural Traits
    Gupta, Garima
    Vohra, Aastha Verma
    FIIB BUSINESS REVIEW, 2019, 8 (02) : 161 - 171
  • [12] Audience Size Forecasting Fast and Smart Budget Planning for Media Buyers
    Shi, Yeming
    Perlich, Claudia
    Hook, Rod
    Martin, Wickus
    Williams, Melinda Han
    Moynihan, Justin
    McCarthy, Patrick
    Lenz, Peter
    Daniel-Weiner, Reka
    Cost, Roger
    KDD'18: PROCEEDINGS OF THE 24TH ACM SIGKDD INTERNATIONAL CONFERENCE ON KNOWLEDGE DISCOVERY & DATA MINING, 2018, : 744 - 753
  • [13] THE BUYERS GUIDE TO BUYERS GUIDES
    STEIN, L
    LIBRARY JOURNAL, 1995, 120 (14) : 141 - 144
  • [14] Segmenting and Targeting Fashion Consumers Using Social Media: A Study of Consumer Behaviour
    Singhal, Virtika
    JOURNAL OF CREATIVE COMMUNICATIONS, 2023,
  • [15] Understanding the challenges of segmenting Holocaust history and remembrance on museums' social media pages
    Manca, Stefania
    HOLOCAUST STUDIES, 2024, 30 (03) : 416 - 447
  • [16] The effectiveness of global thresholding techniques in segmenting two-phase porous media
    Abera, Kokeb A.
    Manahiloh, Kalehiwot Nega
    Nejad, Mohammad Motalleb
    CONSTRUCTION AND BUILDING MATERIALS, 2017, 142 : 256 - 267
  • [17] What's the Follower-Influencer Connection on Social Media? Segmenting Social Media Followers for Strategic Communication
    Smith, Brian G.
    Smith, Staci B.
    Hallows, Danielle
    Robinson, Thomas
    Ivanovic, Ljubica
    INTERNATIONAL JOURNAL OF STRATEGIC COMMUNICATION, 2023, 17 (05) : 399 - 414
  • [18] SEGMENTING TOURISTS BASED ON TRADITIONAL VERSUS SOCIAL MEDIA USAGE AND DESTINATION IMAGE PERCEPTION
    Van Dyk, Anja
    Slabbert, Elmarie
    Tkaczynski, Aaron
    TOURISM CULTURE & COMMUNICATION, 2020, 20 (04): : 189 - 206
  • [19] Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers
    Van Anh Truong
    Lang, Bodo
    Conroy, Denise M.
    APPETITE, 2021, 161
  • [20] BUYERS
    SCHRANTZ, J
    INDUSTRIAL FINISHING, 1983, 59 (02): : 6 - 6
12345