POLITICAL ADVERTISING - NEGLECTED POLICY ISSUE IN MARKETING

被引：77

|

作者：

ROTHSCHILD, ML

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150401

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：58 / 71

页数：14

相关论文

共 50 条

[31] Global marketing and advertising
Allan, David
[J]. INTERNATIONAL MARKETING REVIEW, 2006, 23 (06) : 677 - 680
[32] MARKETING VS ADVERTISING
WRIGHT, RA
ALLEN, BH
[J]. JOURNAL OF THE AMERICAN VETERINARY MEDICAL ASSOCIATION, 1983, 183 (10) : 1046 - 1046
[33] Advertising marketing award
不详
[J]. VETERINARY RECORD, 2024, 194 (07) : 253 - 253
[34] Advertising in this issue
[J]. Journal of Chemical Education, 2001, 78 (09)
[35] Advertising in this issue
[J]. Journal of Chemical Education, 1999, 76 (06):
[36] Advertising in this issue
[J]. Journal of Chemical Education, 2002, 79 (10)
[37] Advertising in this issue
Anon
[J]. Journal of Chemical Education, 2001, 78 (06)
[38] Advertising in this issue
Anon
[J]. Journal of Chemical Education, 2002, 79 (04)
[39] Advertising in this issue
Anon
[J]. Journal of Chemical Education, 2001, 78 (03)
[40] Advertising in this issue
[J]. Journal of Chemical Education, 76 (08):

← 1 2 3 4 5 →