POLITICAL ADVERTISING - NEGLECTED POLICY ISSUE IN MARKETING

被引：77

|

作者：

ROTHSCHILD, ML

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1978年 / 15卷 / 01期

关键词：

D O I：

10.2307/3150401

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：58 / 71

页数：14

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