The impact of use motives on politicians' social media adoption

被引：19

作者：

Hoffmann, Christian Pieter ^{[1
]}

Suphan, Anne ^{[1
]}

Meckel, Miriam ^{[1
]}

机构：

[1] Inst Media & Commun Studies, Burgstrasse 21, D-04109 Leipzig, Germany

来源：

JOURNAL OF INFORMATION TECHNOLOGY & POLITICS | 2016年 / 13卷 / 03期

关键词：

Campaign communication; motives; social media; technology acceptance;

D O I：

10.1080/19331681.2016.1169241

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Studies on politicians' social media adoption have focused on structural antecedents, such as race competitiveness or resource availability. Yet theory suggests that new media adoption is heavily influenced by use motives. Based on a survey of politicians active on the federal level in Switzerland, we analyze the impact of use motives on politicians' social media adoption. We identify three salient use motives and differentiate two user groups based upon their primary use motives. A multiple-group analysis of a well-established adoption model reveals how use motives affect politicians' adoption of social media.

引用

页码：239 / 256

页数：18

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