The impact of use motives on politicians' social media adoption

被引：19
|
作者：
Hoffmann, Christian Pieter [1 ]
Suphan, Anne [1 ]
Meckel, Miriam [1 ]
机构：
[1] Inst Media & Commun Studies, Burgstrasse 21, D-04109 Leipzig, Germany
来源：
JOURNAL OF INFORMATION TECHNOLOGY & POLITICS | 2016年 / 13卷 / 03期
关键词：
Campaign communication; motives; social media; technology acceptance;
D O I：
10.1080/19331681.2016.1169241
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Studies on politicians' social media adoption have focused on structural antecedents, such as race competitiveness or resource availability. Yet theory suggests that new media adoption is heavily influenced by use motives. Based on a survey of politicians active on the federal level in Switzerland, we analyze the impact of use motives on politicians' social media adoption. We identify three salient use motives and differentiate two user groups based upon their primary use motives. A multiple-group analysis of a well-established adoption model reveals how use motives affect politicians' adoption of social media.
引用
收藏
页码：239 / 256
页数：18
相关论文
共 50 条
  • [11] The impact of social media adoption on innovative SMEs' performance
    Domma, Filippo
    Errico, Lucia
    [J]. INTERNATIONAL REVIEW OF APPLIED ECONOMICS, 2023, 37 (03) : 324 - 356
  • [12] THE ADOPTION, APPLICATION AND IMPACT OF SOCIAL MEDIA IN FASHION MARKETING
    Kontu, Hanna
    Vecchi, Alessandra
    [J]. CONFRONTING CONTEMPORARY BUSINESS CHALLENGES THROUGH MANAGEMENT INNOVATION, 2013, : 1277 - 1286
  • [13] Party soldiers on personal platforms? Politicians' personalized use of social media
    Pedersen, Helene H.
    [J]. PARTY POLITICS, 2024, 30 (01) : 166 - 178
  • [14] Social Media Use of German Politicians: Towards Dialogic Voter Relations?
    Oelsner, Karoline
    Heimrich, Linette
    [J]. GERMAN POLITICS, 2015, 24 (04) : 451 - 468
  • [15] Modeling the adoption and use of social media by nonprofit organizations
    Nah, Seungahn
    Saxton, Gregory D.
    [J]. NEW MEDIA & SOCIETY, 2013, 15 (02) : 294 - 313
  • [16] The Adoption and use of Social Media by Micro and Small Enterprises
    Cesaroni, Francesca Maria
    Consoli, Domenico
    [J]. PROCEEDINGS OF THE 2ND EUROPEAN CONFERENCE ON SOCIAL MEDIA (ECSM 2015), 2015, : 65 - 72
  • [17] ADOPTION AND USE OF SOCIAL MEDIA BY HOPSPITALS' STAFF IN GREECE
    Vaitsi, Apostolia-Spefania
    Kehris, Evangelos
    Karavasilis, George
    Vrana, Vasiliki
    [J]. INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS, 2016, : 1840 - 1851
  • [18] Trait Emotional Intelligence and Problematic Social Media Use Among Adults: The Mediating Role of Social Media Use Motives
    Irfan Süral
    Mark D. Griffiths
    Kagan Kircaburun
    Emrah Emirtekin
    [J]. International Journal of Mental Health and Addiction, 2019, 17 : 336 - 345
  • [19] Trait Emotional Intelligence and Problematic Social Media Use Among Adults: The Mediating Role of Social Media Use Motives
    Sural, Irfan
    Griffiths, Mark D.
    Kircaburun, Kagan
    Emirtekin, Emrah
    [J]. INTERNATIONAL JOURNAL OF MENTAL HEALTH AND ADDICTION, 2019, 17 (02) : 336 - 345
  • [20] The impact of social media use for elected parliamentarians: Evidence from politicians' use of Twitter during the last two Swiss legislatures
    Reveilhac, Maud
    Morselli, Davide
    [J]. SWISS POLITICAL SCIENCE REVIEW, 2023, 29 (01) : 96 - 119
12345