A COMPARISON OF THREE INDICES OF ATTITUDE TOWARD RADIO ADVERTISING

被引：8

|

作者：

Sayre, Jeanette

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1939年 / 23卷 / 01期

关键词：

D O I：

10.1037/h0055029

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

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页码：23 / 33

页数：11

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