A COMPARISON OF THREE INDICES OF ATTITUDE TOWARD RADIO ADVERTISING

被引：8

|

作者：

Sayre, Jeanette

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1939年 / 23卷 / 01期

关键词：

D O I：

10.1037/h0055029

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

收藏

页码：23 / 33

页数：11

相关论文

共 50 条

[1] Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising-A First Empirical Approach
Christian, Dianoux
Zdenek, Linhart
Lucie, Vnouckova
[J]. JOURNAL OF COMPETITIVENESS, 2014, 6 (01) : 87 - 103
[2] THE IMPACT OF CONSUMERS ATTITUDE TOWARD ADVERTISING ON PRODUCT ATTITUDE
Raluca, Comiati
Ioan, Plaias
[J]. INTERDISCIPLINARY MANAGEMENT RESEARCH VI, 2010, 6 : 727 - 738
[3] COMPARISON OF BELIEFS ABOUT ADVERTISING, ATTITUDE TOWARD ADVERTISING, AND MATERIALISM HELD BY AFRICAN-AMERICANS AND CAUCASIANS
YOON, K
[J]. PSYCHOLOGICAL REPORTS, 1995, 77 (02) : 455 - 466
[4] TRENDS TOWARD MECHANIZATION OF RADIO ADVERTISING
Nielsen, Arthur C.
[J]. JOURNAL OF MARKETING, 1942, 6 (03): : 217 - 228
[5] Antecedents of Attitude Toward SMS Advertising in the UK
Darabi, Mehran
Reeves, Peter
Sahadev, Sunil
[J]. REDISCOVERING THE ESSENTIALITY OF MARKETING, 2016, : 13 - 13
[6] The demographic and psychographic antecedents of attitude toward advertising
Dutta-Bergman, Mohan J.
[J]. JOURNAL OF ADVERTISING RESEARCH, 2006, 46 (01) : 102 - 112
[7] Dynamics of Russian consumers' attitude toward the advertising
Lebedev, AN
[J]. PSIKHOLOGICHESKII ZHURNAL, 1996, 17 (06) : 111 - &
[8] Role of Credibility of Phenomena in Attitude toward Advertising
Denecli, C.
Denecli, S.
[J]. COMMUNICATION AND TECHNOLOGY CONGRESS (CTC 2019), 2019, : 75 - 85
[9] Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
Limbu, Yam B.
[J]. INTERNATIONAL JOURNAL OF ADVERTISING, 2016, 35 (05) : 846 - 863
[10] Newspaper and Radio Advertising - A Comparison
Hammargren, Russell J.
[J]. JOURNALISM QUARTERLY, 1940, 17 (01): : 44 - 45

← 1 2 3 4 5 →