MAKE-OR-BUY DECISIONS - VERTICAL INTEGRATION AND MARKETING PRODUCTIVITY

被引：0

作者：

ANDERSON, E ^{[1
]}

WEITZ, BA ^{[1
]}

机构：

[1] UNIV FLORIDA, GRAD SCH BUSINESS ADM, JC PENNEY EMINENT SCHOLAR CHAIR RETAIL MANAGEMENT, GAINESVILLE, FL 32611 USA

来源：

SLOAN MANAGEMENT REVIEW | 1986年 / 27卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：3 / 19

页数：17

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