MAKE-OR-BUY DECISIONS - VERTICAL INTEGRATION AND MARKETING PRODUCTIVITY

被引：0
|
作者：
ANDERSON, E [1 ]
WEITZ, BA [1 ]
机构：
[1] UNIV FLORIDA, GRAD SCH BUSINESS ADM, JC PENNEY EMINENT SCHOLAR CHAIR RETAIL MANAGEMENT, GAINESVILLE, FL 32611 USA
来源：
SLOAN MANAGEMENT REVIEW | 1986年 / 27卷 / 03期
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：3 / 19
页数：17
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