Pricing trends in Europe's fashion industry

被引：0
|
作者：
Yeoman, Ian [1 ,2 ]
机构：
[1] Visit Scotland, Natl Tourist Org, Scenario Construct Trend Watching & Econ Modellin, Edinburgh EH6 6JH, Midlothian, Scotland
[2] Stirling Univ, Tourism, Stirling, Scotland
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2007年 / 6卷 / 04期
关键词：
Europe; fashion; trends; luxury; low price; value;
D O I：
10.1057/palgrave.rpm.5160099
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Although the ability to indulge in luxury fashion has become within the reach of a large proportion of Europeans, Europe's fashion industry faces exponential competition from Asia. This paper examines the pricing pressures in Europe's fashion industry, whether it is value shopping or indulgence.
引用
收藏
页码：287 / 290
页数：4
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