Pricing trends in Europe's fashion industry

被引：0
|
作者：
Yeoman, Ian [1 ,2 ]
机构：
[1] Visit Scotland, Natl Tourist Org, Scenario Construct Trend Watching & Econ Modellin, Edinburgh EH6 6JH, Midlothian, Scotland
[2] Stirling Univ, Tourism, Stirling, Scotland
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2007年 / 6卷 / 04期
关键词：
Europe; fashion; trends; luxury; low price; value;
D O I：
10.1057/palgrave.rpm.5160099
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
Although the ability to indulge in luxury fashion has become within the reach of a large proportion of Europeans, Europe's fashion industry faces exponential competition from Asia. This paper examines the pricing pressures in Europe's fashion industry, whether it is value shopping or indulgence.
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页码：287 / 290
页数：4
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