CUSTOMER LOYALTY MEASUREMENT AT CZECH ORGANIZATIONS

被引：3

作者：

Vykydal, David ^{[1
]}

Halfarova, Petra ^{[1
]}

Nenadal, Jaroslav ^{[1
]}

机构：

[1] VSB Tech Univ Ostrava, Fac Met & Mat Engn, Dept Qual Management, 17 Listopadu, Ostrava 70833, Czech Republic

来源：

QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA | 2013年 / 17卷 / 01期

关键词：

D O I：

10.12776/QIP.V17I1.66

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：28 / 38

页数：11

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