Measurement of Customer Loyalty of Mobile Phone Manufacturers

被引：0
|
作者：
Shang, Pengfei [1 ]
Li, Tieke [1 ]
机构：
[1] Hebei Univ Sci & Technol, Dept Ind Engn, Shijiazhuang 050013, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENGINEERING (CME 2014) | 2014年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on the established analysis approach on customer loyalty evaluation method and influencing factors about customer loyalty of mobile phone manufactures, this paper establishes evaluation indexes system of customer loyalty of mobile phone manufactures and puts forward multi-level fuzzy evaluation method.
引用
收藏
页码：187 / 196
页数：10
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