CUSTOMER LOYALTY MEASUREMENT AT CZECH ORGANIZATIONS

被引：3
|
作者：
Vykydal, David [1 ]
Halfarova, Petra [1 ]
Nenadal, Jaroslav [1 ]
机构：
[1] VSB Tech Univ Ostrava, Fac Met & Mat Engn, Dept Qual Management, 17 Listopadu, Ostrava 70833, Czech Republic
来源：
QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA | 2013年 / 17卷 / 01期
关键词：
D O I：
10.12776/QIP.V17I1.66
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：28 / 38
页数：11
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