CERTAIN CORRELATES OF ATTITUDES TOWARD RADIO COMMERCIALS

被引：0

|

作者：

Laybourn, G. P.

Longstaff, H. P.

机构：

来源：

JOURNAL OF MARKETING | 1949年 / 13卷 / 04期

关键词：

D O I：

10.2307/1247785

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：447 / 458

页数：12

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