CERTAIN CORRELATES OF ATTITUDES TOWARD RADIO COMMERCIALS

被引：0
|
作者：
Laybourn, G. P.
Longstaff, H. P.
机构：
来源：
JOURNAL OF MARKETING | 1949年 / 13卷 / 04期
关键词：
D O I：
10.2307/1247785
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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收藏
页码：447 / 458
页数：12
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