MEASURING CHILDRENS ATTITUDES TOWARD TELEVISION COMMERCIALS - EXTENSION AND REPLICATION

被引：7

作者：

RIECKEN, G ^{[1
]}

SAMLI, AC ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,COLL BUSINESS ADM,BLACKSBURG,VA 24061

来源：

JOURNAL OF CONSUMER RESEARCH | 1981年 / 8卷 / 01期

关键词：

D O I：

10.1086/208840

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：57 / 61

页数：5

共 50 条

[1] FAMILY INCOME EFFECTS ON MEASUREMENT OF CHILDRENS ATTITUDES TOWARD TELEVISION COMMERCIALS
BEARDEN, WO
TEEL, JE
WRIGHT, RR
[J]. JOURNAL OF CONSUMER RESEARCH, 1979, 6 (03) : 308 - 311
[2] RELIABILITY OF A SHORT TEST MEASURING CHILDRENS ATTITUDES TOWARD TV COMMERCIALS
ROSSITER, JR
[J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 179 - 184
[3] PSYCHOMETRIC INVESTIGATION OF ROSSITER SHORT TEST MEASURING CHILDRENS ATTITUDES TOWARD TV COMMERCIALS
MACKLIN, MC
[J]. PSYCHOLOGICAL REPORTS, 1984, 54 (02) : 623 - 627
[4] DERIVED VALUES AND CHILDRENS ATTITUDES TOWARD A CHILDRENS TELEVISION PROGRAM
SHELBY, ME
[J]. SPEECH MONOGRAPHS, 1965, 32 (02): : 207 - 209
[5] EFFECTS OF NONSEXIST TELEVISION COMMERCIALS AND PERCEPTIONS OF REALITY ON CHILDRENS ATTITUDES ABOUT WOMEN
PINGREE, S
[J]. PSYCHOLOGY OF WOMEN QUARTERLY, 1978, 2 (03) : 262 - 277
[6] CHILDRENS RESPONSES TO REPETITIVE TELEVISION COMMERCIALS
GORN, GJ
GOLDBERG, ME
[J]. JOURNAL OF CONSUMER RESEARCH, 1980, 6 (04) : 421 - 424
[7] MEASURING CHILDRENS ATTITUDES TOWARD DISABLED PEERS
ARMSTRONG, RW
ROSENBAUM, PL
[J]. DEVELOPMENTAL MEDICINE AND CHILD NEUROLOGY, 1983, 25 (01): : 107 - 107
[8] SAVE THE CHILDREN + TELEVISION - AESTHETICS OF CHILDRENS COMMERCIALS
MAYER, M
[J]. AMERICAN FILM, 1979, 4 (08): : 12 - 13
[9] THE EFFECTIVENESS OF HEALTH DISCLOSURES WITHIN CHILDRENS TELEVISION COMMERCIALS
FABER, RJ
MEYER, TP
MILLER, MM
[J]. JOURNAL OF BROADCASTING, 1984, 28 (04): : 463 - 476
[10] COGNITIVE DEVELOPMENTAL STUDY OF CHILDRENS ATTENTION TO TELEVISION COMMERCIALS
WARTELLA, E
ETTEMA, JS
[J]. COMMUNICATION RESEARCH, 1974, 1 (01) : 69 - 88

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