DECISION SEQUENCE ANALYSIS OF DEVELOPMENTS IN MARKETING COMMUNICATION

被引：7

作者：

RAY, ML

机构：

[1] STANFORD UNIV,STANFORD,CA 94305

[2] HARVARD UNIV,BUSINESS SCH,BOSTON,MA 02163

[3] MARKETING SCI INST,CAMBRIDGE,MA 02100

来源：

JOURNAL OF MARKETING | 1973年 / 37卷 / 01期

关键词：

D O I：

10.2307/1250772

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：29 / 38

页数：10

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