During the process of new-type urbanization, industrial enterprises, as they move to the vast rural areas, have also brought pollution there. Rural eco-governance tackles not only the damage to natural resources and environment, industrial pollution, agricultural non-point source pollution and pollution caused by poultry and livestock raising, but also the aggravation of rural living environment. At present, governments at all levels usually focus solely on urban environment building and eco-governance in rural areas, as a result, is rarely aware of, insufficient in capital input, weak in technical and institutional support. To improve rural eco-governance substantially, governments at all levels should attach equal importance to rural and new urban ecological development and take effective measures in the following aspects: (1) improving top-level design and reinforce the leading position of the green development concept; (2) increasing capital input and improve rural eco-governance facilities; (3) making technological innovations and integration to support rural eco-governance; and (4) creating new governance mechanisms to enhance rural eco-governance.